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Jan 12, 2024 | News | 0 comments


Education, Networking, Wellness, Live Music

This MLK Weekend, the annual It’s Your Time Music & Business Conference will occur at the Halton Theatre in Charlotte, NC. Curated by Benny Pough, a successful business leader behind radio hits for artists like Jay-Z, Rihanna, Kanye West, Travis Scott, Future, DJ Khaled, and 21 Savage, this transformative experience is in collaboration with D.VERSE Connect.

Benny Pough

Meet people who can elevate your career and turn your ideas into action.

Get Tickets at ItsYourTimeConference.com


From January 13-14, attendees will enjoy auditions, expert-curated panels, live performances, and the chance to win up to $10,000. The conference is committed to providing a platform for unique connections with industry professionals, facilitating brand elevation and vital contacts.

Who is this conference for?

Artists, Entrepreneurs, Investors, Musicians, Brand Strategists, Content Creators, Indie Labels, Students, Attorneys, Founders, A&Rs, Wealth Managers, Artist Managers, DJs, Singers, Producers, Song-writers, Publishers.

What You’ll Discover at the Conference

Keynotes & Panels
Networking Opportunities
Creativity & Innovation Challenge
Music Talent Auditions

This year’s lineup includes industry giants such as Doc Wynter (President of Hip Hop/R&B Programming at iHeartMedia), Ezekiel Lewis (President at Epic Records), Steve “Steve O” Carless (President of A&R at Warner Records), Juliette Jones (COO at Alamo Records), Josh “J1” Raiford (VP of Music Programming at Pandora), and Klassik (CEO of the Worldwide Fleet DJs Coalition).

Klassik CEO Fleet DJs

Beyond musical insights, the conference covers key business, branding, and marketing topics with experts like Monica Barnes (Executive Producer of The Steve Harvey Morning Show), Freddy Cameron Jr., MBA (Senior Director Retail at Cookies), AC the Plug (Head of Content at the Shaderoom), and David Melhado (VP of Music & Marketing at United Masters).

The event explores diverse perspectives with speakers such as Dr. Aerial Ellis, Author, Executive Coach, & Wells Fargo Endowed Chair/Distinguished Professor of Public Relations at North Carolina Central University, and Kimberly S. Reed, DEIB Executive and Author, shedding light on executive coaching and diversity, equity, and inclusion.

The conference offers unparalleled networking opportunities with influential individuals like No Limit Larry (seasoned Radio Veteran), Ivy Rivera (Lifestyle Specialist), and Serita Wesley (Award-Winning Entertainment and Marketing Industry Veteran).

The highlight of the event is Larussell’s, ‘The Voice of the next generation of independent artists,’ captivating the audience with his unique sound.

Whether you’re an artist, business owner, or aspiring creative, the It’s Your Time Conference is your golden opportunity to connect the dots that will propel your career forward.



Are you a singer, rapper, or vocalist? Now is YOUR time to SHINE! Showcase your talent to top music industry leaders. We are accepting talent across all genres. Qualifying talent will move on to the next round of auditions, the semifinals. Talent that makes it through semifinals will compete as finalists in the Live Finale Showcase. And perform in front of Benny Pough and his executive industry colleagues for a chance to win the Grand Prize!

Auditions: ItsYourTimeConference.com/Audition


Central Piedmont Community College
1206 Elizabeth Ave, Charlotte, NC 28204

Don’t miss this opportunity; grab your tickets now at ItsYourTimeConference.com; Stay tuned for updates on Instagram @ItsYourTimeConference.

The Worldwide Fleet DJS Coalition proudly partners with IYTC – @FleetDJS

Media inquiries: Contact She L. Robinson, Lead Publicist and Public Relations & Branding Strategist at Robinson Squared LLC | [email protected]

Connect Now

TICKETS: ItsYourTimeConference.com
Instagram @itsyourtimeconference
YouTube @itsyourtimeconference
Facebook @IYTConference
X @bennypough

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Written by Tiea Whitaker

Tiea Whitaker, the 2023 Recipient of the Joseph R. Biden Presidential Lifetime Achievement Award is a Native Washingtonian recognized for her roles as a media personality, event curator, and Publicist. Founder of Shopaholic City and Fashion Life & Tea Media, Tiea is a force in the industry. Tiea has curated numerous events, including Success Diaries and Ready Set Soar Empowerment Series, promoting entrepreneurship and supporting small businesses. Collaborating with over 50 businesses and partnering with 8 charities, Tiea's achievements have earned her national recognition, featured in outlets like ThriveGlobal.com, SheKnows.com, and The Washington Post. In 2016, former Charlotte Mayor Daniel G. Clodfelter recognized Tiea's community events. She is a versatile writer, co-creator of Chicks & Chipz with Tiea & Tameka, and creator of the Girlfriends Guide to Quarantine Podcast. In 2023, Tiea Whitaker became the Publicist for the Fleet DJs, reinforcing her influence in the entertainment industry. A trailblazer, Tiea leaves an indelible mark on media, entrepreneurship, and community engagement.

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