The book looks at millennial and Gen Z culture, values, and factors that impact their buying choices. Furthermore, this book explains how these generations use social media and how social media serves as the primary communications method to influence both generations when deciding to make purchases.
A native of Columbus, Georgia, Olivia Gunn is a communications specialist who is dedicated to helping businesses and brands reach their full potential. Gunn’s commitment to the field of communications is evident through her continued tenure in the industry. Her goal is to foster valuable relationships and be an asset to businesses and organizations worldwide. Gunn obtained a Master of Art degree in public relations from Webster University. She also received a bachelor’s degree in communication from Columbus State University and an associate degree in business management from Columbus Technical College. Upon completing her undergraduate studies, Gunn took on the role as digital content producer in 2016 with an ABC affiliate news station in Columbus and has soared in the communications field ever since. In 2018, Gunn became the host of “Live with Olivia Gunn,” a radio show that broadcasted on urban radio station, Foxie 105 FM, in Columbus until 2021. Above all of her accomplishments, Gunn recognizes establishing her own business as one of her biggest successes. Gunn founded Olivia Gunn PR and Communications in 2019 where she’s had the opportunity to help multiple small businesses, organizations, and entrepreneurs with PR campaigns, media relations, and communications strategies for their events, product launches, and overall brand. In addition to her entrepreneurial endeavors, Gunn is also a multi-platform producer at an NBC affiliate news station in Atlanta, Georgia. A woman of many accomplishments and esteemed value, Gunn is committed to continued growth in the communications industry and enhancing the brands of businesses to come.
More From Olivia Gunn
Cufflinks and Pearls Networking Mixer Returns for the Fountain City Classic
The networking mixer will be held Thursday, Nov. 3 at the RiverCenter for the Performing Arts at 900 Broadway. Doors open at 6 p.m.
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