Olivia Gunn is proud to announce her latest work, “Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers.” The book gives insight into how social media can help to better reach and influence the purchasing decisions of millennials and younger.
“Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers” delves into marketing to the millennial generation and the Gen Z population.
The book looks at millennial and Gen Z culture, values, and factors that impact their buying choices. Furthermore, this book explains how these generations use social media and how social media serves as the primary communications method to influence both generations when deciding to make purchases.
“Today, roughly half the nation’s population is either a millennial or younger,” Gunn explained. “Therefore, it’s important for several businesses and entrepreneurs to grasp an understanding of what influences these generations to buy from and become loyal to certain brands. My book explains how social media influences millennial and Gen Z purchasing habits and how using social media is not optional when selling to these two groups.’
Olivia Gunn is the owner of Olivia Gunn PR & Communications where she helps small businesses and organizations develop effective communications strategies to grow their brand and expand their reach. She also serves as a public relations liaison for county government in metro-Atlanta.