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The Success of Latona Lifestyle Brand

Jun 9, 2022 | Interviews | 0 comments


It all started in the Summer of 2021, Michael Latona was at the Jersey shore with his best friends and his now-girlfriend, Gabriella.


They kept seeing rows of tee-shirt shops on the boardwalk all with funny sayings on them. Michael received an email saying that he was “everyone’s cup of tea” and Gabriella said you should put that on a tee-shirt. That was when Latona Lifestyle Brand was born! Michael decided as CEO and Founder to create a lifestyle brand that represented him and all the things he loves like fitness, traveling, and being Italian.


It has not been an easy path, any startup has its challenges, but starting a new business during a pandemic is something else, especially with a world full of inflation and logistical issues. That was one of the reasons Michael made Gabriella the CMO of Latona Lifestyle. She knows how to run an e-commerce business, understands how to source the best products for customers, and is a social media guru. Together, Michael believes Latona Lifestyle will be able to weather any storm in the years ahead.

Latona Lifestyle Brand is all about being true to one’s self. The designs are versatile enough to take you from the gym right through to brunch. You can’t go wrong with Latona Lifestyle. It is blogger as well as personal trainer approved. If that’s not a seal of endorsement, then we are not sure what is. 


Latona Lifestyle aims to offer customers a successful way of living and leads by example with premium products, and eye-catching designs in apparel, accessories, and home. Seeking to inspire, guide, and motivate you with the goal of the products contributing to making you feel and look good as you go about your life. With almost a year under their belt, they have been a splash with bloggers and are currently shipping to 3 countries. We are looking forward to seeing how the Latona Lifestyle Brand grows in the years come and wish Michael and Gabriella much success!



What do you love most about Latona Lifestyle Brand?

Gabriella: I love the modern designs and how cozy our attire is.

How has it been working with Michael?

Gabriella: I honestly love working with him. It’s fun being able to bounce ideas off of each other.

What is a normal day at work like for you as CMO of Latona Lifestyle?

Gabriella: Definitely busy, I am either creating new designs, working on different marketing campaigns, or trying to source new, innovative, and sustainable products.

What do you want the legacy of Latona Lifestyle Brand to be?

Gabriella: We want Latona Lifestyle Brand to be a feel good brand that inspires our customers to be the best versions of themselves.

CONNECT ON INSTAGRAM @LATONALIFESTYLE @mlatona88 @gabriellaamariaa


This article has been published at BIZBoost Magazine Issue #7 Page 15-18

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Written by Mohd Imran

Founder & CEO @BIZBoost 🚀 On a Mission to Educate, Enlighten, Empower & Entertain the Social Sphere🔥Hunted @PHDelhi 👊 Introvert 👻 Snap @TheSoulfulEMU #BIZBoost

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